Yummo uses premium dairy products and locally-sourced ingredients to create super-premium ice cream. With the intent of filling up local restaurant freezers, Yummo was in need of updated branding. I designed a logo that's bubbly and expressive to capture the brand's personality and features elements that evoke feelings of joy and indulgence.
I developed a color-coded sticker system for Yummo's pint lids. Initially, each pint was intended to have a wrap-around sticker with illustrations describing what sort of flavor was inside. Indulgent flavors, which included ingredients like sugar cookies and fudge swirls, were designated by pink stickers. Refreshing flavors, using locally-sourced fruit such as watermelon or strawberries, were made to sit on a bright yellow sticker. Lastly, classic flavors were identified by a blue sticker and showcased vanilla ice cream with rainbow sprinkles, mint leaves, and chocolate. The lid stickers allowed for the name of each flavor to be hand-written below the Yummo logo.
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