Located between the Buffalo River and the up-and-coming First Ward area, the founders of Fresh Catch Poke Co. were looking for a way to bring even more fresh seafood to the community. Inspired by seafood trailers from New England, Shuck Shack was created keeping in mind the integrity of wild-caught treasures from the coast of Maine and surrounding areas. Considering its outdoor location, it was important to establish a brand identity for Shuck Shack that can appeal to anyone passing by on their boat, or in any sort of traffic nearby.
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Shuck Shack
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Shuck Shack’s center of operation and main focal point was their trailer, so it was important to me to integrate this into the logo. The mark itself has a fun and hand-drawn feel, calling to the nature of the fast-casual business model. Creating a fresh and bright color palette paired with supporting elements and organic shapes allowed for other brand materials to exist as the business became closer to opening.
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