As an extension of appreciation and to promote further engagement, Labatt USA was looking to create a series of surprise and delight items for their loyal customers and social media followers. To create a sense of fun and brand pride, the collection was to be paired with the hashtag #getcrackin. First, I designed two icons, a bottle cap and a pull tab, with the phrases "Get Crackin'" and "Good at Beer." These icons were used as the hero design element in this collection, which included koozies, pennants, patches, and pins. After selecting consumers via Instagram, these goodies were sent directly in specially branded poly mailer packaging.
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Labatt Surprise and Delight
Pennant Production: Oxford Pennant
Pin and Patch Production: Whitestone Printing
Pennant Photography: Ryan Delmar
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